Help us raise awareness
Take part in the Don’t Pack Blind campaign!
Every year, people go on holiday and never come home. Not because of accidents or illness. Because of a gas they couldn't see, smell, or detect without an alarm.
Carbon monoxide kills in holiday accommodation. Villas, apartments, Airbnbs, hotel rooms. Any space with a gas appliance and no alarm is a risk. And abroad, there's no requirement to have one.
Don't Pack Blind is a national campaign asking a simple question: why do we make sure that we have sunscreen, adaptors and travel insurance, but not a CO alarm?
A portable alarm fits in hand luggage. It costs less than a round of airport pints. It could save your life.
Campaign Dates: x August - x August 2026
If you work in travel, hospitality, holiday rentals, media, or any sector that reaches people before they travel, this campaign is for you.
The Don't Pack Blind partner pack gives you everything you need to spread the message to your audience. It includes:
8 ready-to-use social media posts in two sizes (1080x1080 and 1080x1350)
Instagram Stories sequence (hook, stat, risk and action)
5 Short form videos in two sizes (1×1 and 9:16)
Campaign logos in SVG & JPG formats
Image library for use across your own channels
All assets are branded. No design work needed. Download, add your logo, and post.
What's in the partner pack
The Pack Safe Appeal was born out of a tragic and avoidable accident.
Hudson Foley died at just 24 years of age while he was travelling overseas from carbon monoxide poisoning in a homestay accommodation in Ecuador.
His mother, Cathy Foley, launched the appeal to raise awareness of Carbon Monoxide poisoning and encourage travellers, especially young backpackers, to carry a CO alarm. The campaign also urges the travel industry to ensure Carbon Monoxide safety in all accommodations.
The safest way to protect yourself from carbon monoxide poisoning is to pack a carbon monoxide alarm. They are light, portable and can fit in a backpack or carry-on. And you can buy one for less than £20.
Click the links below to learn more about Hudson’s life, his love of travel, and the campaign.